In the stainless steel industry chain of Foshan, the most qualified person to discuss product marketing, product quality, and product services is stainless steel decorative pipes.

Because both sheet and strip materials always have strong raw material properties, and decorative tubes, as a category of building materials, already have product properties.

Unfortunately, such a small number of products have now been "disassembled and combined" by various manufacturers to become more and more like raw materials - "ton pound" pricing, "raw material+processing fee" pricing, "incoming material processing" pricing

The endless pricing methods have indirectly driven the price war of pipes!

As the price war approaches Meibo, some manufacturers even start to "steal thickness, steal materials, and substitute inferior products"

It should be said that this is by no means a mature approach in product marketing. Which is more important, the "potential" or "price" of the product?

What is the price of the product?

Sun Mengquan, the chairman of Luhua Group, has promised from the first day of entrepreneurship that consumers will never consume a drop of unhealthy edible oil!

To make oil, you need peanuts, and to get peanuts, you need to motivate farmers to grow them. When many manufacturers purchase peanuts from farmers in the fields, the prices are kept very low.

But Lu Hua is different: "We can't do this, we need to buy peanuts at a high price. Because only in this way can farmers make money, farmers can earn money, and they can plant peanuts well. Good peanuts can produce good oil, otherwise everything is empty talk

He insists on choosing high-quality, non genetically modified peanuts as raw materials; Invest a large amount of funds to improve edible oil processing technology; Adhere to the pure physical natural pressing process.

So, its advertising slogan is: Chinese peanuts, Chinese technology, and Chinese good oil.

In contrast, the problems in the stainless steel decorative tube industry are evident: dealers often ask tube factories if they have the lowest price? The pipe factory is constantly staring at the steel factory, can it continue to decline in price; Can steel mills ask nickel iron and chromium iron merchants if they can make it cheaper?

May I ask, is the value of our products always based on whether other aspects of the industry are cheap? What other core values are there? What to talk about quality and service?

What is the value of the industry?

Why are there so many problems in China's milk industry? Because the industry leader is not responsible. Every day, we use the method of "buy three and get one free" to drive sales, constantly occupying the so-called market by reducing quality and lowering prices.

That's why it has evolved into an uncontrollable situation - foreign brand milk powder prices are increasing year by year, why not see domestic brands that were once contaminated with melamine get a piece of the pie? Instead of elevating the quality of this industry and making a good can of milk powder for the people and children, we played a price war with each other, which inevitably killed others while also undermining the quality of the entire industry.

After more than a decade of development, some brands have indeed emerged for stainless steel decorative pipes, including Weilian Great Wall, which has always insisted on only producing 304; Huazhou Haili, which has emerged as a new force through cultural casting industry; Smash 201 and only make 304 Nanhai Jianyuan

These brands have gone through the sedimentation of time to succeed!

During the period from 2006 to 2007, 301, 202, 201, high copper materials, and semi copper materials surged in. How many pipe factories failed to maintain their integrity and charged 201 with 304?

The author searched the price data of hot rolled narrow strips in the Foshan market on September 10, 2007, and found that 304 was quoted at 31800 yuan/ton, taking Southwest as an example;

For example, at that time, Qingshan Holdings offered a price of 11400 yuan/ton;

The difference between the two is 20400 yuan/ton.

Huge interests are driving, and not many people can really hold onto it, rushing to cross the red line.

However, Wei Lian Great Wall persisted, and Huazhou Haili also persisted, so they became brands!

Today, many people are angry. Why is the Great Wall so expensive to sell? Why does Haili advertise on CCTV?

You should know, how much courage did they muster up in the days when 201 was rampant to endure the loneliness at that time?

Why is Huawei respected in the world because it lets the world know that China has its own core technology and competitiveness - Huawei's advertisement is a cloth academician, and it represents the perseverance of a nation and the will to move forward in hardship.

The 'potential' is higher than the 'price'

As mentioned at the beginning of the author's article, decorative tubes are the most representative product of the stainless steel industry, and from a marketing perspective, they are the most powerful product.

The industry should think carefully and avoid seeking momentary profits and falling into a vicious circle of raw material sales chaos.

If we use the method of "buying three and giving one" every day to drive sales, it is destined to be difficult for the enterprise to operate sustainably.

Because this method cannot allow unprofitable enterprises to produce products with quality assurance and provide good services!